Spine & Reel cuts trailers, reels and ads from your book’s own lines, builds an author website that Google and AI assistants can find, and sets up the emails that carry your launch. One of us works with you from the first call, through launch, and after it.
Reels from $59, illustrated from $119
Run by Prylo, for self-published and small-press authors. You see a working preview before you pay.
Readers find books on the feed now, and the feed wants video, ads, a site to land on and emails that go out on time. That’s four jobs on top of writing.
Posting every day, cutting video, writing ad copy: it’s a second job, and not the one you trained for.
A cover thumbnail on a store page can’t say much. Fifteen seconds of the right line, on the feed, can.
A website, a mailing list, a welcome email, a release-day reminder, a posting schedule. Each one has its own login.
Chapter I.
It is a truth universally acknowledged, that a single man in possession of a good fortune must be in want of a wife.
However little known the feelings or views of such a man may be on his first entering a neighbourhood, this truth is so well fixed in the minds of the surrounding families, that he is considered as the rightful property of some one or other of their daughters.
Pride and Prejudice, by Jane Austen (1813)We made these to show how we work: three classics cut from licensed footage and music, and two sample novels of ours, illustrated. Each puts the book’s own words on screen; tap the speaker to hear one.
Paste one or two sentences you love. Each sentence becomes its own shot, the way we’d cut it, and the preview plays it back.
It goes into the form at the end of the page. Nothing is sent until you send that.
A rough preview. The real one is edited by hand, with your cover and music.
Every format above comes in every package. Season adds monthly ad tests on Meta and TikTok.
Design apps give you templates. We do the writing, cutting, posting and weekly follow-up with you.
| The job | With a design app | With Spine & Reel |
|---|---|---|
| The reel | Design app: You pick a template and fill it in. | Spine & Reel: We choose the line with you and make the reel from your book. |
| Posting | Design app: You post every day. | Spine & Reel: We schedule it on your accounts, or hand you the files and a calendar. |
| What’s working | Design app: You work it out on your own. | Spine & Reel: We look every week, do more of what worked and tell you why. |
| Website and search | Design app: A separate job, and being found is up to you. | Spine & Reel: Built in, and set up for Google and for assistants like ChatGPT and Perplexity. What that involves |
| Help | Design app: A help centre and a ticket queue. | Spine & Reel: One named person, with replies within one business day. |
| After launch | Design app: When the template is done, so is the help. | Spine & Reel: Season keeps going month to month, for as long as it’s helping. |
A short update every week of Launch and Season, or a call if you’d rather. This one is for our sample book, Seven Minutes of Daylight.
Trailer is video only. Launch and Season add the website, the emails and weekly check-ins.
Video only, for one book, fast.
$299
Delivered in 10 business days
See an example: our Dracula trailer, 0:32
Choose Trailer
Best for a new release. Includes a book website and launch emails.
$1,290
A six-week launch campaign
See an example: our sample book site
Choose Launch
For growing your readership, not just one launch. Includes a full author website and ARC automation.
$1,090
A month for three months, then month to month while it’s helping. Stop after any month.
See an example: a weekly update
Choose Season
5places left
The first five authors who work with us get 30% off any package or reel. In return, we can show what we made for you on this page, with a credit to you. You can still keep any piece off it.
Pick a line from your book. We cut it from licensed footage and music, or illustrate your own characters from a character sheet you approve first.
$59
One 15-second vertical reel from a line you choose, cut from licensed footage and music.
$119
One 20–30 second vertical reel of your own characters, built from a character sheet you approve first.
An illustrated series of five one-minute episodes from $749, an author website with SEO and GEO from $399, and launch emails from $129. The website and emails are already inside Launch and Season.
Ad spend isn’t in any price. You pay the platforms directly, so the budget stays in your account and under your control.
Not sure which package? Ask usVideos cut from your book’s own lines, a website readers can land on, the search work that helps them find it, and the emails that carry a launch. The packages bundle all four.
Before anything is cut we plan it beat by beat: a hook, the lines from your book that carry it, and an end card that says where to buy. No stock slogans like “a page-turner you can’t put down.”
This is the board for our Pride and Prejudice reel, with frames from the finished cut.
In every package.
HookThe trope in five words, over the ball0:00 to 0:02
The book’s own lineDarcy’s insult, quoted from chapter 30:02 to 0:04
The turnHer refusal from chapter 34, cut on the beat0:06 to 0:09
End cardThe cover, the title and where to read it0:13 to 0:18
Every quoted line is the novel’s own. Watch the finished reel
A home for you and the book: buy and pre-order links, a press kit, and an email signup, written in your voice. It’s yours to keep once it’s paid for.
Here is a sample we made for Seven Minutes of Daylight, a science fiction novel: the title and a pre-order button first, the opening chapter, a live clock counting down to the next sunrise on the book’s moon, the trailer, editions with prices, a letter from the author and a newsletter signup.
A one-page book site in Launch, a full author site in Season, or from $399 on its own.
Open the sample siteReaders ask search engines and AI assistants like ChatGPT, Perplexity and Google’s AI Overviews what to read next. We build your site so both can read it and describe your book correctly: book and author details in the page code, fast pages, descriptions in the words readers search for, and the same facts on your site, Amazon and Goodreads.
SEO and GEO in every website we build: Launch, Season and the website add-on.
noorhalvorsen.example › seven-minutes-of-daylight
Seven Minutes of Daylight, a novel by Noor Halvorsen
On the mining moon Corvid the sun rises for seven minutes every thirty hours, and today it is forty seconds late. Out 3 March 2027.
Science fictionNoor HalvorsenHardcover, ebook, audio
AI answer
What is Seven Minutes of Daylight about?
Seven Minutes of Daylight is a science fiction novel by Noor Halvorsen. On a mining moon where the sun rises for seven minutes every thirty hours, the woman who cleans the colony’s windows sees that today it is forty seconds late. It’s out on 3 March 2027.
Source: noorhalvorsen.example
The newsletter welcome sequence, sign-ups for early reader (ARC) copies, release-day reminders, and your videos scheduled to post on time. It’s set up once, then it runs.
A launch email sequence in Launch, ARC sign-ups and follow-ups in Season, or from $129 on its own.
Your accounts are in your name from the start, and the website is yours once it’s paid for.
The ebook or a PDF, your cover file and your launch date. That’s all we need to start reading.
We reply with a time for a 30-minute video call with the person you’ll work with: the book, the reader it’s for, and what already exists. The same person stays with you from then on.
We storyboard from your book’s own lines and send a working preview. The site and the emails are written in your voice. If it isn’t right, you owe nothing.
We post the videos or hand them to you, your choice, with weekly check-ins. After launch, we keep growing it with Season, or walk you through running it yourself.
A finished book, already out or about to launch, in most genres from romance and romantasy to thrillers, memoir and nonfiction. Send the book or manuscript, the lines you love, your cover and your store links, then join a 30-minute call. For illustrated reels, add a few words on how your characters look. You don’t need to know video, ads or email tools: we build everything, post the videos for you if you like, and show you how to run it afterwards. We market books; we don’t publish them, so you keep your publisher and your rights.
A reel takes about a week, and an illustrated reel about a week including the character sheet. Trailer takes ten business days, and a five-episode illustrated series about three weeks. Launch runs for six weeks, and Season month by month. The dates start once we have the book, the cover and your answers from the call.
You see a working preview before you pay, and if it isn’t right, you owe nothing. After that, every video, website and email comes with two rounds of revisions. If you end the work partway, everything finished up to that day is yours.
You do. Once they’re paid for, the finished videos are yours to use anywhere to promote your book. Every account is in your name from the start, and the website is yours on delivery with Launch or the website add-on, or after the third month on Season. Footage and music are licensed for commercial use; the licence covers the video, not taking a track out to use on its own. If a platform ever flags the music, we clear the claim or swap the track at no cost to you.
You keep the website, the email list and every video. To keep growing, Season continues month to month: more videos, ad tests within your budget, and a monthly report on what worked and what we’ll try next. You can stop Season after any month with nothing to pay for leaving. If you stop before the third month and want to keep the full website, it’s $399, the same as the website on its own. If you’d rather run it all yourself, we walk you through everything first.
We start with a character sheet: your leads’ faces, clothes and colours, made with image tools from your descriptions and your cover. You approve it before anything else. Every frame is then made from that sheet, so your characters look the same from shot to shot, and we animate, cut and score the reel ourselves. When the reels are posted, TikTok and Meta ask whether a video uses AI-made images, and we answer yes.
No. We made them to show how we work. Three are for public-domain classics, cut from licensed stock footage and music, with each book’s real lines and covers we designed. The others are illustrated reels for two sample novels of ours: Seven Minutes of Daylight, the science fiction novel on our sample author website, and The Ninth Bride, a romantasy. Your videos are made the same way from your own book’s lines and cover.
Tell us about the book. Here’s what happens next:
Reels from $59, packages from $299. Rather write? admin@getspineandreel.com
